Referrals for home service businesses
Your happiest customers already talk about you. Tailgate sends every one of them a referral link when the job closes in your CRM, and pays them when a neighbor's first invoice is paid.
A flat monthly fee, plus a small cut only when a referred customer pays you.
Built for home service businesses: cleaning, pest control, lawn care, pools, pressure washing, junk removal, HVAC, plumbing, electrical, roofing, garage doors, solar and remodeling.
Three things that are true on every plan, every month.
Our performance fee only comes out of a referred customer's first paid invoice. No paid invoice, no performance fee.
Each reward points to the booking or paid invoice in your CRM that earned it. Never a click.
Homeowners see your logo, your colors and your reviews. We stay in the footer.
How it works
Tailgate runs on two things your CRM already records: a job completed and an invoice paid. Your office never types a referral in.
Your tech closes out the job in Jobber or GoHighLevel like always, and the customer is enrolled automatically.
They get a personal link, a QR code and a promo code, and share it from their own phone: a text, a group chat, the neighborhood app.
The neighbor requests a quote on your branded page. The booking lands in your CRM, credited to whoever sent them.
Once the first invoice is paid and the refund window passes, the reward goes out by Venmo, PayPal, bank transfer, gift card or account credit.
When a caller says a neighbor sent them, your office matches it in one click. Same reward, same paper trail.
A tracked link or code first, then a crew capture, then a phone or address match, inside a window you set. Every decision is logged.
Every tech and rep gets a QR badge on their phone. A neighbor scans it in the driveway, the tech gets the credit, and the crew bonus you set lands when that neighbor books or pays.
Lawn care
Painting
Cleaning
Pools
Crew app and friend page
Most referrals begin as a conversation in a driveway. Tailgate puts the tools in your crew's pocket and your customer's text thread, and nobody downloads an app.
Every tech and rep gets a personal QR code. The neighbor scans it, the tech gets credit, and capturing a neighbor's details takes three taps.
Your logo, your colors, your reviews and the name of the neighbor who sent them. Tailgate stays in the footer.
Rewards
Start from the preset that matches how you get paid, then tune every number with the reward calculator.
Cleaning, pest control, lawn care, pools, pressure washing
Lifetime value is the prize, so rewards are cheap to give and credit follows the customer.
HVAC, roofing, solar, remodeling, repipes
Long sales cycles and big tickets, so rewards come in two stages and reps get credit for handoffs.
Money handling
Rewards are earned by real bookings and paid invoices in your CRM, so you never pay for clicks or form fills. If a referral never turns into a booking or a paid invoice, nobody earns a reward and we don't take a cut.
Rewards wait out the refund window, 14 days by default, before anything is paid.
Self-referrals, existing customers, household matches and unusual volume are flagged before money moves.
We total rewards per person and collect a W-9 before the payout that would cross the IRS reporting threshold ($2,000 for 2026).
Florida bans referral rewards on insurance-funded roofing (Fla. Stat. §489.147). Flag those jobs in your CRM and rewards are blocked automatically.
Text opt-in is optional and unchecked by default, the exact wording is saved, and STOP works everywhere.
Every reward is recorded in a double-entry ledger, so a duplicate CRM event can never pay twice.
These are guardrails. Have your attorney review your referral program before launch.
Pricing
A flat monthly fee, plus a small cut only when a referred customer pays you. The fee is capped, so a $15,000 roof never costs you more than $150. Rewards pass through at cost.
One location, up to 15 users
+ 5% of the referred customer's first paid invoice
Min $10, max $150 per referred customer.
Multi-crew operations
+ 4% of the referred customer's first paid invoice
Min $10, max $150 per referred customer.
Multi-location brands
Negotiated performance fee
Talk to us about your locations.
Live in 7 days. No referred customer booked in 30 days? Month two is free.
Book a 20-minute demo. We'll estimate how many referrals your last two years of customers could send you, and what they would cost.