Customer advertising · For home service businesses
Live in 7 days · Set up with you
Word of mouth, with receipts.
Your customers already swear by you. Swear By turns that into advertising you can check: every friend who books comes with a receipt, and thank-yous go out only for booked jobs. Google and Meta bill you either way.
$149/mo + your thank-yous · No fee per job · Setup done with you
- Friends who booked
- 9
- Thank-yous paid
- $584.10
- Clicks paid for
- 0
- Views paid for
- 0
- Leads shared with rivals
- 0
- Plan
- $149.00
- Total
- $733.10
Cost per booked job
$81.46
No clicks were purchased in the making of these jobs.
- Where your ad budget goes · Illustrative examples
- +$50 to Dana · Dave booked a deep clean
- +$100 to Mike · His brother booked a roof repair
- +$50 to Carla · Her sister booked a move-out clean
- +$25/mo to Jen · Her friend started biweekly cleaning
- +$100 to Alicia · Her neighbor booked an AC repair
- +$10/mo to Rosa · Her friend started weekly pool service
01 · Why it works
Everything online is noise. A customer who swears by you is signal.
Stars can be bought. Reviews can be written by bots. Ads follow people until they stop seeing them. So people do what they've always done and ask someone they trust. The answer, “I swear by them,” is the most trusted advertising there is. Usually it goes untracked, unpaid and unthanked.
- 88%
- of people surveyed say recommendations from people they know are the advertising they trust most.Nielsen, Trust in Advertising, 2021
- 79%
- of homeowners would look for a roofer through word of mouth before searching online.Roofing Contractor homeowner survey, 2025
- 56%
- of leads from Google's Local Services Ads didn't book a job.SearchLight, 888 contractors, February 2026. Typical, varies by market.
02 · What you pay for
Every ad platform has a slash. Ours ends in job.
Typical, varies by market. Google: SearchLight 2026, Local Services Ads and Google Ads. Meta: LocaliQ/WordStream and Focus Digital, 2026. Agencies: Hook Agency and Saas Hero, 2026.
03 · How it works · The proof is on paper
Three steps. Zero clicks.
Every finished job ends with a thank-you.
Customers get their own link after each job. Your techs can sign them up right in the driveway.
They tell the people who trust them.
A text to a neighbor, Facebook, Nextdoor, a QR on the fridge. Every link knows who sent it.
A friend books. You get the receipt.
The thank-you you set goes to your customer when the job earns it, by Venmo, PayPal, bank or gift card. W-9s are collected for you, with a 1099 export.
04 · Your ad dashboard
See who swore by you, and what it booked.
Sworn by · October
Example business- Say thanks · $50
Dana R. sent Dave M.
deep clean · done Oct 15 · paid
- Sent $100
Priya S. sent 2 friends
biweekly cleaning · both booked
- Booked
Carla V. sent driveway QR
your tech's badge · move-out clean
- Sent $50
Jen K. sent Marcus L.
deep clean · booked Oct 9
+ 4 more this month · 9 booked
$584 / $1,000
Thank-yous your customers already earned always pay.
- Swear By · Example business, last 90 days
- $85.22
- Google · Typical, varies by market.
- $233 to $472
- Meta
- No sourced cost per booked job
Swear By: Spotless Home, an example business, 22 booked jobs in the last 90 days with 3 months of the $149 plan included ($64.90 a job in thank-yous alone).
Google: Typical, varies by market: SearchLight 2026, $233 (Local Services Ads) to $472 (Google Ads) per paying customer, a lead that booked and paid.
Meta: typical, varies by market: LocaliQ and WordStream's 2026 Facebook ads benchmarks and Focus Digital's 2026 report, $43 to $46 a lead. No sourced cost per booked job exists.
Pricing
$149 a month
plus the thank-you you set per booked job. Itemized, obviously.
Your plan, itemized
- Plan
- $149.00/mo
- Fee per job
- $0.00
- Thank-yous
- you set them
- Paid to
- your customers, at cost
- Setup
- done with you
- Billing starts
- when you go live
- Contract
- month to month
Included
- A link and QR code for every customer
- Your customer's note on their link, in their words
- Texts from your own toll-free number
- Thank-yous by Venmo, PayPal, bank or gift card
- A QR badge and crew app for every tech
- A poster and ready-made posts
- Lawn sign files, ready to print, with each customer's QR
- Your rewards page on your customers' home screens
- Review requests and “How did we do?” after every job
- The Little Bird, your Monday email
- Your cost per job beside Google and Meta
- W-9s collected and a 1099 export
- Text consent and state rules built in
Thank-yous go out only for booked jobs. Not a cent before.
Book a demoStraight answers
How many jobs will I get?
Fewer leads, more jobs. Google and Meta can bring more leads, and you pay for every one. Customer advertising brings fewer, and the thank-yous go out only for the friends who book. We won't promise a number: it grows with your customer list.
Why would my customers bother?
People like helping a friend find someone good, and a thank-you makes you easy to remember.
Will my customers actually get paid?
Yes. Thank-yous come out of a reward wallet you fund ahead of time, so an earned one never depends on someone remembering to pay. Once its hold for refunds and cancellations passes, it approves itself up to the limit you set; bigger ones wait for your Say thanks. If the wallet runs low, we tell you. Your customer can always see where theirs is.
Should I stop my Google ads?
No. Run Swear By alongside them for a few months and compare what a booked job costs you on each. Results puts them side by side. Then put your budget where jobs cost less.
What do my customers see?
A thank-you, then a “refer a friend” page in your name, under your logo, with a small “made with Swear By” at the bottom. They never see the word “ad”, and neither do their friends.
Is paying for referrals legal?
Generally, yes, with a few limits. Florida bars referral rewards on work paid by property insurance, like many storm-damage roofs, so Swear By won't pay those there. Texts go only to people who opt in. And the share text we write for your customers says they get a reward.
Can I take my data with me?
Yes. Settings > Export gives you your people, referrals, rewards and payouts as CSV files, any time.
See what your past customers are worth.
A 20-minute call. We'll run the numbers on your last two years of jobs.