Referrals · For home service businesses
Live in 7 days · Set up with you
Word of mouth, with receipts.
Your customers already swear by you. Swear By makes your current referrals turn into more customers. After every job, your customer gets their own link by text or email. When a friend books and pays, your customer gets the thank-you you set. You see exactly who sent who.
$149/mo + your thank-yous · No fee per job · Setup done with you
- Friends who booked
- 9
- Thank-yous paid
- $584.10
- Plan
- $149.00
- Total
- $733.10
What each new customer cost you
$81.46
- Thank-yous going out · Illustrative examples
- +$50 to Dana · Dave got a deep clean
- +$100 to Mike · His brother got a roof repair
- +$50 to Carla · Her sister got a move-out clean
- +$25/mo to Jen · Her friend started biweekly cleaning
- +$100 to Alicia · Her neighbor got an AC repair
- +$10/mo to Rosa · Her friend started weekly pool service
01 · How it works
Three steps. Nothing to remember.
Every finished job ends with a thank-you.
Customers get their own link after each job. Your techs can sign them up right in the driveway.
They tell the people who trust them.
A text to a neighbor, Facebook, Nextdoor, a QR on the fridge. Every link knows who sent it.
A friend books. You get the receipt.
The thank-you you set goes to your customer when the job earns it, by Venmo, PayPal, bank or gift card. W-9s are collected for you, with a 1099 export.
02 · Why it works
Your best customers came from your best customers.
Think about your best customers. Most of them came from someone saying “call these folks.” That happens on its own, when people remember. Swear By makes sure they remember.
- 88%
- of people surveyed say recommendations from people they know are the advertising they trust most.Nielsen, Trust in Advertising, 2021
- 79%
- of homeowners would look for a roofer through word of mouth before searching online.Roofing Contractor homeowner survey, 2025
03 · Today and with Swear By
Word of mouth, minus the luck.
04 · Your referrals
See who swore by you, and what it booked.
Sworn by · October
Example business- Say thanks · $50
Dana R. sent Dave M.
deep clean · done Oct 15 · paid
- Sent $100
Priya S. sent 2 friends
biweekly cleaning · both paying
- Booked
Carla V. sent driveway QR
your tech's badge · move-out clean
- Sent $50
Jen K. sent Marcus L.
deep clean · paid Oct 9
+ 4 more this month · 9 booked
$584 / $1,000
Thank-yous your customers already earned always pay.
October, in three numbers
- New customers this month
- 9
- Work they booked
- $3,420
- Thank-yous paid
- $584.10
Pricing
$149 a month
plus the thank-you you set per booked job.
Your plan, itemized
- Plan
- $149.00/mo
- Fee per job
- $0.00
- Thank-yous
- you set them
- Paid to
- your customers
- Setup
- done with you
- Billing starts
- when you go live
- Contract
- month to month
Thank-yous go out only for booked jobs. Not a cent before.
Book a demoStraight answers
What if the friend just calls me instead of using the link?
Ask who sent them, like you do now. New customers who came in without a link wait under “Who referred you?” on your Referrals tab. Pick the customer who sent them, and that customer gets the same thank-you.
How much should I offer as a thank-you?
We suggest $50 a friend for regular work like cleaning or lawn care, and $100 for bigger jobs like a roof or an AC install. You can change it any time. You only pay it when the friend's job is paid.
I'm not good with tech. Who sets this up?
We do, with you. On one call we set your thank-you, load your customer list and connect your CRM if it's one we work with. Setup is included, and you can be live within 7 days. After that, adding a customer after a job takes a couple of taps.
Why would my customers bother?
People like helping a friend find someone good, and a thank-you makes you easy to remember.
Will my customers actually get paid?
Yes. You load money in ahead of time, and we pay your customer once their friend's job is done and paid.
What do my customers see?
A thank-you, then a “refer a friend” page in your name, under your logo, with a small “made with Swear By” at the bottom. They never see the word “ad”, and neither do their friends.
Is paying for referrals legal?
Generally, yes, and we handle the rules for you. Texts go only to people who say yes to them, and the share text we write tells friends your customer gets a thank-you. Florida bars thank-yous on work paid by property insurance, like many storm-damage roofs, so Swear By won't pay those there.
Should I stop my Google ads?
No. Run Swear By alongside them for a few months and see what each new customer costs you on each. Results puts them side by side. Then put your money where new customers cost less.
Can I take my data with me?
Yes. Settings > Export gives you your people, referrals, thank-yous and payouts as CSV files, any time.
See what your past customers are worth.
A 20-minute call. We'll run the numbers on your last two years of jobs.