Sworn by
Who sent who, what they booked, and the thank-you each one earned.
Sworn by · OctoberExample business
+ 4 more this month · 9 booked
Referrals for home service businesses · Set it up yourself, or with us
Word of mouth,
with receipts.
Your customers already swear by you. After every job, each one gets their own link by text or email. When a friend books and pays, your customer gets the thank-you you set. You see exactly who sent who.
$149/mo + your thank-yousNo fee per jobSetup done with you
Example businessPaid
- Friends who booked
- 9
- Thank-yous paid
- $584.10
- Plan
- $149.00
- Total
- $733.10
Thank-yous paid by
- Venmo
- PayPal
- Bank
- Gift card
- 88% trust people they know most
- 79% of homeowners find roofers by word of mouth
Why it works
Good customers send good customers.
Most of your best customers came from someone saying “call these folks.” That only happens when people remember. Swear By makes sure they remember.
- Dana+$50 to DanaDave got a deep clean
- Mike+$100 to MikeHis brother got a roof repair
- Carla+$50 to CarlaHer sister got a move-out clean
- Jen+$10/mo to JenHer friend started biweekly cleaning
- Alicia+$100 to AliciaHer neighbor got an AC repair
- Rosa+$10/mo to RosaHer friend started weekly pool service
Example
88% of people surveyed trust recommendations from people they know, more than any other kind of message they were asked about. Nielsen, Trust in Advertising, 2021 · Global, 40,000 people surveyed online
79% of homeowners surveyed find roofers through word of mouth, the top way they named. Online search was next, at 62%. Roofing Contractor 2025 homeowner roofing survey · Homeowners with a say in roofing, surveyed fall 2024
How it works
Three steps.
Nothing to remember.
- Step 1
Job done. Link sent.
Every customer gets their own link when the job is done. Your tech can sign them up in the driveway.
Job done
- Customer
- Dana R.
- Job
- Deep clean
- Link
- Sent by text
Signed up in the drivewayExample · Spotless Home - Step 2
They tell people who trust them.
A text to a neighbor, Facebook, Nextdoor, a QR on the fridge. Every link knows who sent it.
Share your link
- Text a neighbor
- Nextdoor
- QR on the fridge
This link knows Dana sent itExample - Step 3
A friend books. You get the receipt.
Once the job earns it, your customer gets the thank-you you set by Venmo, PayPal, bank or gift card. We collect the W-9s. You get a 1099 export.
Pay Dana
- Venmo$50
- PayPal
- Bank
- W-9
- Collected
- 1099 export
- Ready
Today and with Swear By
Word of mouth, minus the luck.
TodayWith Swear By
TodayHope customers mention youWith Swear ByEvery customer gets a link after every job
TodayForget to askWith Swear ByIt asks for you
TodayDon't know who sent whoWith Swear BySee who sent each new customer
TodayThank people when you rememberWith Swear ByThey get paid automatically when a friend books and pays
Your referrals
See who swore by you, and what it booked.
Your tab
Thank-yous your customers already earned always pay.
Your tab · OctoberExample business
$584 / $1,000
58% usedOctober budget
October, in three numbers
New customers, work booked, thank-yous paid.
Example business
Your plan, itemized
- Plan
- $149.00/mo
- Fee per job
- $0.00
- Thank-yous
- you set them
- Paid to
- your customers
- Setup
- done with you
- Billing starts
- when you go live
- Contract
- month to month
Thank-yous go out only for booked jobs. Not a cent before.
Straight answers
What if the friend just calls me instead of using the link?
Ask who sent them, like you do now. New customers who came in without a link wait under “Who referred you?” on your Leads tab. Pick the customer who sent them, and that customer gets the same thank-you.
How much should I offer as a thank-you?
We suggest $50 a friend for regular work like cleaning or lawn care, and $100 for bigger jobs like a roof or an AC install. You can change it any time. You only pay it when the friend's job is paid.
I'm not good with tech. Who sets this up?
We can, with you. On one call we set your thank-you, load your customer list and connect your CRM if it's one we work with. Or set it up yourself in about 10 minutes. Setup is included either way. After that, adding a customer takes a couple of taps.
Why would my customers bother?
People like sending a friend to someone good. A thank-you makes you easy to remember.
Will my customers actually get paid?
Yes. You load money in ahead of time, and we pay your customer once their friend's job is done and paid.
What do my customers see?
A thank-you, then a “refer a friend” page in your name, under your logo, with a small “made with Swear By” at the bottom. Nobody, friends included, sees the word “ad”.
Is paying for referrals legal?
Generally, yes, and we handle the rules for you. Texts go only to people who say yes to them, and the share text we write tells friends your customer gets a thank-you. Florida bars thank-yous on work paid by property insurance, like many storm-damage roofs, so Swear By won't pay those there.
Should I stop my Google ads?
No. Run Swear By alongside them for a few months. Once you have 3 booked jobs, Results shows what a booked job costs you on Swear By next to Google and Meta. Then put your money where new customers cost less.
Can I take my data with me?
Yes. Settings > Export gives you your people, referrals, thank-yous and payouts as CSV files, any time.
Ready when you are.
Free to set up. From go-live, $149 a month plus the thank-yous you set.
Get startedBilling starts when you go live.